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Susan Gross

Most nonprofit organizations know, in theory, that planning is a good idea. But, in practice, they resist planning and have a dozen reasons why they just haven’t gotten around to it. At the heart of this resistance are a number of vague fears about what planning might mean and entail. Surfacing these fears – and understanding why they shouldn’t stop you – is often the key to overcoming them and opening the door to the benefits planning can bring. Learn more in this article.

Please note that our more recent publications have built on this, and other foundational pieces, written in the early days of Management Assistance Group (MAG) (now Change Elemental).