Serena M. Hayes is an Executive Coach and Strategic Consultant dedicated to bridging the critical gap between intention and execution for mission-driven organizations.
Based in Washington, D.C., and with over 15 years of experience, Serena specializes in helping leaders move beyond the burnout and operational friction caused by misalignment. She empowers organizations to stop the cycle of “firefighting” and build resilient, efficient systems that allow both their services and their teams to thrive.
Her consultancy focuses on three key areas of organizational transformation:
- Executive & Team Coaching: Providing leaders with the clarity and resilience to achieve meaningful impact without sacrificing themselves, and aligning team purpose for collective performance.
- Operational Streamlining: Replacing scattered, capacity-draining processes with intentional, high-impact systems.
- Values Alignment: Ensuring internal team development and support directly reflects the high standards of the organization’s external mission.
Serena brings a rare and powerful blend of expertise to complex organizational challenges. Her background includes a Juris Doctor degree from Howard University School of Law, which instilled rigorous analytical skills and a deep understanding of complex policy and systems. As a Certified Mediator and former Ombudsman at the D.C. State Board of Education, she has a proven, systems-level view of how to successfully navigate conflict, secure significant funding, and launch influential programs.